# Brand Story:

I've always been fascinated by the beauty of Indian tradition and the art of transforming everyday objects into something extraordinary. Growing up, I was surrounded by the vibrant colors, intricate patterns, and rich textures of Indian craftsmanship. My love for creativity and all things related to kitchen accessories, home decor, and soft furnishings only deepened as I grew older. 

When the mid-life crisis hit upon me in my late 30’s, I knew my calling was into home decor, something which I was passionate about. And thus JutiePie was born in 2022 at home, got encouraged by the response from initial customers from the vicinity. I followed it up with exhibitions in Mumbai, Pune, Hyderabad, Goa etc. & there was no looking back since. It gave me a lot of customer feedback on what they really liked & also networking opportunities with other like minded entrepreneurs. 

Today, JutiePie is more than just a brand – it's a celebration of Indian tradition, creativity, and the human spirit. We're on a mission to make home decor fashion sustainable, eco- friendly with traditional techniques while adding a touch of modernity & elegance to take the beauty of Indian craftsmanship to every corner of the globe. MORE THAN JUST DÉCOR – JutiePie IS A LIFESTYLE. 

Hello, I am Priyanka from Aamchi Mumbai, the founder of JutiePie & an Empowered Woman. With all my past learnings, I am venturing into the online space to reach a wider spectrum of people across the country & give them a taste of Indian tradition. I am sure, together we will make India a hub of sustainable home fashion from the range of handloom products that JutiePie has to offer.

Why choose JutiePie

1. Unmatched style & Quality products crafted from premium materials

2. Curated Collections for Every Style, be it modern minimalism, rustic charm, bohemian flair, or classic elegance

3. Affordable Luxury, accessible style to create your dream space without compromise

4. Thoughtful, Sustainable Choices as all our products are made from nature friendly Jute or cotton and hand crafted by artisans

5. Personalized touch for complete satisfaction

# Brand Vision:

At JutiePie, we envision a world where every home, and every living space is filled with the warmth and beauty of Indian craftsmanship. We're not just a brand – we're a movement that celebrates the richness of Indian culture and the skill of our artisans.

In the next five years, we aim to become a household name globally. We'll achieve this by expanding our product range to include:

- Kitchen accessories and home decor items

- Curtains, upholstery, and other soft furnishings

- A wide range of handloom and handicraft products

We'll also invest in digital marketing, e-commerce platforms, and strategic partnerships to increase our global reach and customer base.

At JutiePie, we're committed to creating a positive impact on the lives of our artisans, our customers, and the environment. We believe that business can be a force for good, and we're dedicated to making a difference – one handloom product at a time."

Imagine a space where every piece feels like it was chosen with intention. A home that tells your story, that welcomes & soothes you. This is the experience we create with JutiePie – not just for today, but for a lifetime

Ready to transform your home into a sanctuary of style? Step into the world of JutiePie, where every piece inspires, every choice matters, and your dream home becomes reality.